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Pitt MBA students create ad campaigns for Bellevue Forward

Graduate students from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business recently brought fresh ideas and strategic insight to Bellevue Forward through a unique collaboration. As part of their graduate-level Advertising course, students developed full-scale advertising campaigns focused on promoting Bellevue Forward’s mission, events, and community impact. This hands-on experience allowed students to apply real-world marketing concepts while contributing to the future growth of a dynamic community.

The course was led by RJ Thompson, instructor at the Katz School and founding chair of Bellevue Forward, who facilitated the partnership to support both student learning and the ongoing development of Bellevue. The resulting campaigns showcased creative approaches to community engagement and brand storytelling, helping to build momentum for Bellevue’s future. We’re grateful to the students and the University of Pittsburgh for their partnership and are excited to see how these fresh perspectives help shape our work moving forward.

You can watch their presentations in the playlist below.

To view more of their work for Bellevue, visit their individual project websites: